![]() ![]() I developed RACE since, through many years of helping businesses fathom out how to adapt to the opportunities of digital marketing, I often found out that businesses didn’t have a planned, strategic approach to digital marketing. It is structured around the classic marketing funnel with the goals shown in this diagram. The idea behind the RACE marketing planning model is to provide a simple structure for companies to develop a digital marketing or omnichannel communications plan which meets the challenges of reaching and engaging online audiences to prompt conversion to online or offline sales. I originally developed this in 2010 since our research showed that many businesses were using digital marketing, without a strategic approach. In the latest editions of my books on digital marketing and in our Smart Insights members resources, we feature the Smart Insights RACE planning framework for creating and managing a digital strategy. ![]() Why and how I developed the RACE marketing planning framework ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |